Blog

August 10

DECISION MAKING PROCESS IN CASE OF EXPLAINER VIDEOS

“A decision is said to be made when an individual selects a course of action from two or more alternative choices.”

There are various stages in consumer decision making in selecting explainer videos:

Problem recognition: A consumer identifies various problems in his firm and recognises the need to buy an explainer video.

Generally the various problems of many firms that lead to the purchasing of explainer videos are:

  1. When start-ups face the problem that the owner himself is managing both sales and marketing
  2. When the company wants to impress the consumer within very little time.
  3. When it is difficult to accomplish the task of making the customer understand the benefits of the product through using just text or traditional marketing materials.
  4. When it is necessary to get ranked with a better rank by the search engine optimization companies like Google.
  5. When the company is interested to promote its product aggressively in social media.

Information to be known by the Company:The company will make a study of and analyse the business environment, to decide about what sort of explainer video is required by them.

The following information is worth knowing by the company in case of explainer videos:

HOW WILL CHITRAKARS CATER TO THE REQUIREMENTS OF THE CUSTOMER BY MODIFYING ITS OFFERING?

The chitrakars will respond to the requirements of the company by adjusting the marketing mix which consists of:

  • Video Product
  • Price
  • Place and
  • Promotion

It means that we will offer a right product (A good video), at right price and right place (the mechanism through which the videos are exchanged with revenue from the company), along with right promotion technique.

By adjusting the marketing mix the chitrakars will change the offering made to the company that is looking for explainer videos.

MAY 25, 2016


In today`s economic world, most businesses have already adopted social media as a marketing strategy to build brand loyalty and generate leads. The use of explainer videos has proven to be one of the successful ways of spreading out business intention to the world and boost sales. Therefore, any business that is not using the explainer video may not thrive in the contemporary society. Don’t exist at the periphery of other businesses; boost your business by the use of unique animations that will attract the attention of clients fully. Remember that, the use of unique and exciting animated video will capture the attention of the viewer to almost 100 %.

MAY 18, 2016


In today`s economic world, most businesses have already adopted social media as a marketing strategy to build brand loyalty and generate leads. The use of explainer videos has proven to be one of the successful ways of spreading out business intention to the world and boost sales. Therefore, any business that is not using the explainer video may not thrive in the contemporary society. Don’t exist at the periphery of other businesses; boost your business by the use of unique animations that will attract the attention of clients fully. Remember that, the use of unique and exciting animated video will capture the attention of the viewer to almost 100 %.


DECISION MAKING PROCESS IN CASE OF EXPLAINER VIDEOS

“A decision is said to be made when an individual selects a course of action from two or more alternative choices.”

There are various stages in consumer decision making in selecting explainer videos:

Problem recognition: A consumer identifies various problems in his firm and recognises the need to buy an explainer video.

Generally the various problems of many firms that lead to the purchasing of explainer videos are: